Temporary Closure of Our Australia/New Zealand Store

Posted by MICHAEL ZELVIS

Temporary Closure of Our Australia/New Zealand Store

First and foremost, we would like to thank every single customer in Australia and New Zealand for their support in getting VividQ started last year. However, it comes with great sadness to announce that, for the time being, we will be closing our ANZ store for the foreseeable future. This is due to the simple fact that, if we continue, the business will lose money to the point of no return. Why? In simple terms, it all comes down to the $AUD to $USD conversion rate. As we source all of our stock from the US (and ship it direct...

5 Reasons Men Can & Should Wear Thongs

Posted by MICHAEL ZELVIS

5 Reasons Men Can & Should Wear Thongs
They are surprisingly comfortable underwear for men. Now let’s be honest, thongs don’t have the most amount of fabric on them. This works to their advantage. The lack of fabric gives you the freedom to move around and allows a comfortable airiness at the back.

Inner and Outer - Can your underwear boost your confidence?

Posted by MICHAEL ZELVIS

Inner and Outer - Can your underwear boost your confidence?
We love to feel attractive, appreciated and confident in the clothes we wear. Sometimes our confidence comes exclusively from our fashion choices. But do we necessarily need to wear these clothes on the outside for that confidence boost?

The Men's Fashion Gap - What happened and how did we get here?

Posted by MICHAEL ZELVIS

The Men's Fashion Gap - What happened and how did we get here?

In the past few decades, the fashion world has evolved radically with so many changes that have come to stay.

These changes have encouraged both men and women become more expressive with their dress; this is the reason why it is no longer rare, however still uncommon in some parts of the world, to see men adorned in what would traditionally be seen as female or camp clothing.

This forces the social conservatives out there to ask: Is this socially acceptable? Is this the new “normal”? My personal answer to this would be, “I hope so!”. However, when it comes to men wearing, say, dresses or corsets or lace, the general consensus in society is “no”, yet when women wear clothes from the men’s department, no one bats an eyelid. This is where the stigma and denigration towards men’s clothing begins.

Men's Lingerie and the State of Stigma In Australia

Posted by MICHAEL ZELVIS

Men's Lingerie and the State of Stigma In Australia

In the last few years, the wearing of lingerie among men has skyrocketed – even though this might sound bizarre to many, or to some, an affront.

However, just like other things in life, men need to be given the freedom of choice because what drives true freedom is self-expression. Authentic self-expression through clothing ought to cut across all gender boundaries and not be limited to one gender or another alone.

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